Project
trusted

Short Film
Written by Lester Platt. Directed by Adán Langbaum, DP David Wells, produced by STLL Studios in partnership with House of Edits.
Executive Producers
Lester Platt / Spencer Davis
Awards
Gold Telly Award
Cinematography
David Wells /Ryan Ramsey /Peter Longno
Project status
Festival Run
Short Film
Cinematic
Project Overview
Forza is a cinematic short inspired by the legacy of Formula 1, built around a young driver, Luca, preparing for a pivotal set of training laps, and the grandfather whose own racing dreams — set aside for family — quietly shaped him. The two-day shoot at Motorsport Ranch in Fort Worth captured the film's race-track timeline: immersive, adrenaline-driven driving sequences shot with high-performance automotive imagery, cut against reflective garage and locker-room scenes that carry the story's emotional core. The production weaves together two timelines, contrasting the tactile nostalgia of oil-stained garage floors with the cutting-edge precision of Formula 1 engineering, resolving in a quiet exchange, a small F1 model car passed from grandfather to grandson, that stands in as a symbolic baton of unfinished dreams now realized.
Creative Approach
Forza was built on the idea of pairing man-and-machine spectacle with intimate, character-driven storytelling using Formula 1's speed and precision as the backdrop for a quieter story about inheritance, not of trophies, but of dreams. The film unfolds across two timelines, cutting between Luca's present-day laps and his childhood memories in his grandfather's garage, using poetic match cuts to link the two eras visually and emotionally. Rather than treating the race sequences as pure spectacle, the creative direction kept them tethered to character, every adrenaline-driven shot on track ultimately serving the relationship between Luca and his grandfather, so the film's climax lands as a family moment first and a motorsport moment second.
Production Process
The production process moved through four main phases:
1. Pre-Production
Forza was developed as a spec short under STLL Studios' creative direction, written and produced by Lester Platt. From there, the team built out the two-timeline structure (race track and grandfather's garage), locked the script, and locations, and brought together the key collaborators, executive producer Spencer Davis of House of Edits, director Adán Langbaum, and a cinematography team including David Wells, Peter Longno, and Ryan Ramsey, before heading into production.
2. Production
The shoot ran two production days on location in Fort Worth, TX at Motorsport Ranch, split between race-track and garage/locker-room setups to serve the film's dual timelines. Track days captured the immersive, adrenaline-driven driving sequences and high-performance automotive imagery central to the present-day storyline, while the garage and locker-room scenes were shot to carry the film's quieter, reflective beats. The tight two-day window required efficient setup between the two locations to capture both the technical precision of the racing footage and the intimate, character-driven performances anchoring the story.
3. Post-Production
Post-production, handled in partnership with House of Edits, focused on weaving the film's two timelines together through match cuts that link Luca's childhood memories to his present-day laps. Sound design elevated the sensory experience of the race sequences, while the edit balanced high-precision Formula 1 imagery against the tactile nostalgia of the garage scenes to keep the emotional core. The film closes on the line "Sometimes you have to look back to move forward," tying the edit's structure back to the story's theme of inheritance across generations.
4. Festival Run.
Forza is slated for submission to major national and international film festivals, including Austin Film Festival, SXSW 2027, and the Motor Film Awards, with the team also targeting commercial and branded storytelling recognition platforms such as the Telly Awards — where the film has already won Gold. The strategic festival run positions Forza as both a narrative-festival contender and a craft credential for STLL's commercial work, giving the studio reach across film-festival circuits and industry award platforms alike.
Project Overview
Cavender's came to Tilted Chair to build a campaign that felt lived-in rather than staged. Over 4 production days across downtown Austin, Stray Vista Studios, and a working Cavender's store, we produced four :30 hero spots (Boots; Denim, "Best Seat in the House"; and two in-store narratives), two :15 short ads, social cutdowns for each, and 60 editorial lifestyle stills. LED volume virtual production let us move talent through rodeos, live concerts, stadiums, and city streets photorealistically, without the travel, permits, or added shoot days those environments normally demand. Shooting stills alongside video on the same sets, talent, and styling delivered a cohesive asset library reinforcing the same brand story.
Creative Approach
The guiding idea was to show, not sell. Rather than product videos, we built narrative-driven spots where Cavender's boots, denim, and hats live inside real stories, a POV camera locked on boots moving through different moments and scenarios, heroes taking "the best seat in the house" across shifting environments, and an in-store sequence built to let you feel, see, and almost smell the details through close POV cinematography and sound design.
Production Process
The production process moved through four main phases:
1. Pre-Production
Following the approved creative pitch, an 80% deposit unlocked booking across talent, crew, locations, and stage time. STLL and Tilted Chair aligned on final shotlists, storyboards, and the virtual environment builds. Our production design team sourced practical set elements to blend seamlessly into the LED volume.
2. Production
Four shoot days: two on the volume stage at Stray Vista Studios, 1 day doing practical coverage in downtown Austin, and 1 overnight in a working Cavender's store. Footage was captured on ARRI in 4K at 24fps, with 4K/60 for slow motion, while a second unit shot editorial stills on the same sets.
3. Post-Production
The first cut of the hero spot was delivered within seven days of wrap. Animation and VFX integrated the volume plates, and every frame was color graded to a high-standard commercial finish with STLL's editing signature. Five rounds of revisions carried the films and the retouched still selects through to final approval.
4. Delivery & Handoff.
Final assets: One 60secs, three :30 hero spots, two :15 short ads, platform-specific social cutdowns for each, and 150 retouched lifestyle images. Video licensing covers all digital and regional broadcast; stills carry a standard license for digital, in-store, and in-house collateral, running five years with a six-month burn-off. All masters were transferred in the highest available quality to Tilted Chair for campaign rollout and media distribution.